AI as the key to progress: insights from us at CONTRA
If you are Alpha, you have to live progress. The management of the marketing team (Moustafa Jamo and Dennis Manka) visited CONTRA to gather new ideas and impressions on the topic of AI. After exciting presentations and groundbreaking masterclasses, one realisation stood out clearly:
AI is not just a hype technology. It is still at the beginning of an exponentially increasing development and will – similar to the Internet in its time – change the way we live, work and work together. Those who open up to this technology now will be able to gain a market advantage.
Of course, AI will influence the world of work, but it will never completely replace people.
A learned guiding principle: AI is only as good as the people who operate it.
This is also the reason why supposedly short gimmicks with tools such as ChatGPT tend to lead to generic results. You have to work intensively with AI, focussing on your company or use case, then the first automated processes will already be successful today.
